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Señal News > kristen-hanich

Latest news of kristen-hanich

Subscription services turn to bundling and partnerships to drive acquisition and retention 27 MAY 2024

Trends

Subscription services turn to bundling and partnerships to drive acquisition and retention

According to data from Parks Associates, streaming bundles provide a 22-point boost to NPS for internet service providers.
US PAY-TV INDUSTRY LOST OVER 18 MILLION SUBSCRIBERS IN SIX YEARS 8 JUL 2021

Data

US PAY-TV INDUSTRY LOST OVER 18 MILLION SUBSCRIBERS IN SIX YEARS

Between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service, new research from Parks Associates estimates.