Latest news of kristen-hanich
26 NOV 2024
Markets
USA: Unbundled home services are rising its costs
Research from Parks Associates showed that consumers who do not bundle their home services experienced a rise in monthly expenses from Q3 2023 to Q3 2024.
27 MAY 2024
Trends
Subscription services turn to bundling and partnerships to drive acquisition and retention
According to data from Parks Associates, streaming bundles provide a 22-point boost to NPS for internet service providers.
8 JUL 2021
Data
US PAY-TV INDUSTRY LOST OVER 18 MILLION SUBSCRIBERS IN SIX YEARS
Between 2014 and 2020, the US pay-TV industry lost over 18 million subscribers, while the broadband market has accelerated, with 40% of US broadband households receiving a standalone service, new research from Parks Associates estimates.