Latinx TV content viewers in the United States over-index for having subscription streaming services compared to total market consumers, according to the newly released “Focus Latinx Volume 1: Subscriptions” report by Horowitz Research.
Seven in ten Latinx TV content viewers watch Spanish-language programming –up 11% from last year–, and two-thirds watch international content, according to Horowitz Research’s latest report.
With conversations about race, cultural diversity, and inclusion front and center in society, Latinx audiences expect to see even more diversity now in media than ever before, according to Horowitz Research.