Latest news of lg-ad-solutions

CTV takes center stage in modern advertising 16 JAN 2025

Forecasts

CTV takes center stage in modern advertising

LG Ad Solutions unveiled strategies to maximize TV ad spending and emphasized the pivotal role of CTV in 2025.
USA: ads in Smart TV increase viewer engagement by 132% 2 OCT 2024

Trends

USA: ads in Smart TV increase viewer engagement by 132%

A new research by LG Ad Solutions revealed insights on how Smart TVs are changing the television landscape for both viewers and advertisers.
USA: 87% of CTV users typically watch the Super Bowl 23 SEP 2024

Trends

USA: 87% of CTV users typically watch the Super Bowl

A new report by LG Ad Solutions provided insights into how Super Bowl audiences consume content, their engagement levels, and the advertising opportunities that come with this highly anticipated event.
USA: 71% of Asian Americans prefer streaming over traditional TV 19 SEP 2024

Trends

USA: 71% of Asian Americans prefer streaming over traditional TV

A new report by LG Ad Solutions explores the CTV viewing habits of Asian-American audiences, highlighting their preferences and how brands can better engage this demographic through relevant content and advertising strategies.
USA: 94% of Hispanic Americans have access to CTV 29 AUG 2024

Markets

USA: 94% of Hispanic Americans have access to CTV

A research by LG Ad Solutions revealed significant shifts in media consumption among Hispanic viewers, emphasizing their preference for streaming content over traditional TV, and showcasing opportunities for advertisers to engage with this demographic more effectively.