Latest news of lgbtq

With 63% of LGBTQ+ viewers feeling misrepresented and 50% spending over three hours daily on social media, inclusive content and authentic creator partnerships are proving key to engagement and brand growth.

Revry and REVOLT are pooling their data to help advertisers reach diverse audiences more accurately—while keeping privacy front and center. eMarketer projects U.S. CTV ad spending will rise 16.8% in 2025.

The platform has increased the number of Asian and women in lead roles but still lags in representing Latinos, disabled, and women of color, a study by the streaming company and the University of Southern California (USC) found.

A Nielsen identity and representation study found that more than 40% of respondents are more likely to buy products from brands that advertise within content that features someone from their identity group.

The LGBTQ+ community’s perception indicates that current media portrayals offer an incomplete view of LGBTQ+ identities and experiences, Nielsen noted in its latest report.