Produced by Lifted Entertainment, part of ITV Studios, and GroupM Motion Entertainment, the new version of the format will air on ITV2 and ITVX in the new year.
The current series, airing across ITV2 and ITV Hub, launched to a consolidated 5.0 million viewers across all devices (including catch-up across TV, mobile, PC, and tablet), up on 2021 by +0.2m making it the highest launch since 2019.
Cowles steps up from Director of Unscripted at the label, which has a broad and varied slate of well-known and long-running titles that also includes “The Voice,” “University Challenge” and “Countdown”.
The additions, which include Music icon Gary Barlow, award winning performer Alesha Dixon, comedy legend Dawn French, and chart superstar Craig David , will be featured once the show's debut on ITV and ITV Hub later in the year.