Cowles steps up from Director of Unscripted at the label, which has a broad and varied slate of well-known and long-running titles that also includes “The Voice,” “University Challenge” and “Countdown”.
The additions, which include Music icon Gary Barlow, award winning performer Alesha Dixon, comedy legend Dawn French, and chart superstar Craig David , will be featured once the show's debut on ITV and ITV Hub later in the year.
ITV Studios will be tasked with distribution for the six-part original music game show, set to air later on this year, while Syco and Lifted Entertainment will handle all co-production and co-development aspects.