The wildlife content leader adds a high-impact documentary and an action-driven series to its international portfolio, deepening engagement with global audiences through compelling storytelling.
According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.
Quarter-over-quarter, there was a 10% decline in the daily average number of TV-viewing US households consuming linear at the end of the first quarter of this year, along with a 14% decline in total minutes viewed, according to Samba TV.