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Señal News > linear

Latest news of linear

Upfronts 2025: Ad-Supported TV viewing shifts, with linear and streaming fragmentation 30 MAY 2025

Trends

Upfronts 2025: Ad-Supported TV viewing shifts, with linear and streaming fragmentation

According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.
LINEAR TV CONSUMPTION KEEPS DECLINING IN THE UNITED STATES 12 MAY 2021

Data

LINEAR TV CONSUMPTION KEEPS DECLINING IN THE UNITED STATES

Quarter-over-quarter, there was a 10% decline in the daily average number of TV-viewing US households consuming linear at the end of the first quarter of this year, along with a 14% decline in total minutes viewed, according to Samba TV.
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