Latest news of linette-zaulich
14 OCT 2025
Interviews
Linette Zaulich: “Our B2C efforts have matured considerably”
The Head of B2C and Director of Unscripted at ZDF Studios discusses the challenges and opportunities in the B2C arena and how the company adapts its strategy to a constantly evolving context.
1 APR 2025
Corporate Moves
Linette Zaulich appointed Head of B2C at ZDF Studios
B2C encompasses the development and management of direct offers to end consumers through licensing to platforms such as streaming services, FAST channels or digital marketplaces.