Latest news of live-sports

With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.

Twitch launches a new sports category as Amazon pushes for sports dominance. The new sports category on Twitch comes just weeks after Amazon streamed Premier League soccer free on platform for the first time.