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This announcement comes ahead of NATPE Budapest. In one of the key deals, TV3 Group Baltics has acquired more than 200 hours of content, including the hit format "Tempting Fortune" Voltage TV and GroupM Motion Entertainment for Channel 4, UK) for its channels in Latvia and Lithuania.

The four-day event in the CEE region brings together TV industry professionals to explore the latest business trends and share their success strategies.

The company has announced international sales for “Manayek,” “The Minister” and “So Long, Marianne.”

The deals include more than 250 hours of scripted and factual content covering the lifestyle, true crime, history, and science genres. Some of them involve specific genre-based channels joining established players across the region.

The distributor has sealed deals with LNK Lithuania, FTV Prima, Canal+, and AMCNI CNE.