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MAGNA FORECASTS A 12% DECLINE IN TV AD SALES FOR 2020 27 MAR 2020

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MAGNA FORECASTS A 12% DECLINE IN TV AD SALES FOR 2020

A Magna forecast predicts that Media suppliers’ total linear ad sales will decline by nearly 12% in 2020. Although Magna predicts the total ad spending in the US to drop by 2.8% at $217 billion, the Tokyo Summer Olympics is expected to help industry-wide ad spending to increase by 4%