marcien-jenckes - Latest news

Research 13 NOV 2023

84% of Advertisers Will Increase FAST Investments in 2024

13 NOV 2023
Xumo and Comcast Advertising released a joint report, titled "The 2023 State of FAST," showing the growing usage of FAST among advertisers and consumers, and the role it is playing in multiscreen TV advertising plans.

TV 8 JUL 2022

Comcast Advertising Names James Rooke President

8 JUL 2022
In his new role, Rooke, former General Manager of Effectv, will oversee the day-to-day running of Comcast Cable’s Advertising Division, which includes FreeWheel, Effectv and AudienceXpress.

TV 13 MAY 2022

Charter and Comcast name Marcien Jenckes as President of its new streaming platform

13 MAY 2022
The executive will be tasked with developing and distributing the next generation streaming platform, set to launch on various compatible 4K streaming devices and smart TVs.

TV 6 NOV 2019

COMCAST LAUNCHED NEW ADVERTISING CAPABILITIES

6 NOV 2019
The company will use its proprietary data along with other data to help advertisers learn what their target audience is watching on TV, which will help them purchase commercials in the right places to reach certain viewers.