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Mediavision’s analysis of the first quarter of 2022 shows that paid video streaming services have now reached maturity, following a decade of consistent growth.

Households that already subscribe to an SVOD service continue to pick up additional subscriptions, which has resulted in 350.000 new subscriptions on the Swedish market, according to Mediavision.

75% of all Nordic households subscribe to at least one digital media service, which means that close to 9 million households in the region listen, read or watch content via a digital subscription platform, according to Mediavision.

More people than ever are paying for video streaming services in the country, while viewing reaches new top levels, according to Mediavision’s analysis of last year.

While 54% of all households in Sweden at the end of 2019 subscribed to at least one online video streaming service, annual growth was sluggish to the point of suggesting that the market may be maturing, according to Mediavision.