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Paid streaming services are now found in almost 70% of the Swedish households 15 NOV 2023

Data

Paid streaming services are now found in almost 70% of the Swedish households

Today, close to 70% of the Swedish households have at least one SVOD service, according to Mediavision’s latest report, which also notes that a subscribing household on average pay for 2.5 services.
How much could the Swedish SVOD market grow without account sharing? 31 AUG 2023

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How much could the Swedish SVOD market grow without account sharing?

Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.
Swedish household spending on media increased in the first quarter of 2023 11 MAY 2023

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Swedish household spending on media increased in the first quarter of 2023

Nowadays, more than 90% of households in Sweden pay for some form of media subscription, according to Mediavision's latest analysis.
Sweden: Streaming services show strong growth, pushed by TV operators 26 APR 2023

Data

Sweden: Streaming services show strong growth, pushed by TV operators

After a clear slowdown last year, during the first quarter of 2023 growth was again noted for SVOD streaming services in Sweden, according to Mediavision’s latest analysis.
Swedish household media spend keeps increasing despite the economic decline 17 MAR 2023

Data

Swedish household media spend keeps increasing despite the economic decline

Mediavision latest report shows that Swedish households' interest in paying for media, for example through subscriptions, continues to increase despite the economic decline.