Today, close to 70% of the Swedish households have at least one SVOD service, according to Mediavision’s latest report, which also notes that a subscribing household on average pay for 2.5 services.
Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.
After a clear slowdown last year, during the first quarter of 2023 growth was again noted for SVOD streaming services in Sweden, according to Mediavision’s latest analysis.
Mediavision latest report shows that Swedish households' interest in paying for media, for example through subscriptions, continues to increase despite the economic decline.