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Mediavision latest report shows that Swedish households' interest in paying for media, for example through subscriptions, continues to increase despite the economic decline.

Close to 30% of Swedish households have rented or bought TVOD content an average month in 2022, marking a new record for the segment in Sweden, according to Mediavision.

As many as 3 million SVOD subscriptions in the Nordics are currently accessed using another household’s subscription, according to Mediavision's latest analysis of the Nordic TV and streaming market.

Household penetration for SVOD in Denmark now stands at 66%, which is higher than in any other Nordic country, and growth year-over-year amounts to 8%, according to Mediavision.

Mediavision’s Q3 analysis shows that 90% of all 15-74-year-olds in Sweden view advertising financed video at least once a week. This can be compared to the 75% reach of paid streaming services during the same period.