Latest news of marie-nilsson
2 SEP 2024
Markets
Sweden: Ad revenue is increasingly important for streaming services
A new study by Mediavision revealed a the HVOD segment grew 40% during the second quarter.
7 MAY 2024
Trends
Sweden: more households choose streaming subscriptions with ads
The trend arises from an analysis by the consultancy firm Megavision. Since the turn of the year, 60,000 new households in Sweden have chosen to subscribe to HVOD.
15 NOV 2023
Data
Paid streaming services are now found in almost 70% of the Swedish households
Today, close to 70% of the Swedish households have at least one SVOD service, according to Mediavision’s latest report, which also notes that a subscribing household on average pay for 2.5 services.
31 AUG 2023
Data
How much could the Swedish SVOD market grow without account sharing?
Almost half of everyone with a SVOD subscription in Sweden shares at least one subscription with someone outside the household. If sharing was stopped, the SVOD market could potentially grow up to 16%, according to Mediavision.
11 MAY 2023
Data
Swedish household spending on media increased in the first quarter of 2023
Nowadays, more than 90% of households in Sweden pay for some form of media subscription, according to Mediavision's latest analysis.