Latest news of mark-loughney
30 JUL 2024
Markets
USA: 66% SVOD users prefer cheaper ad-supported plans
A new research by Hub Entertainment Research revealed that TV viewers would now prefer watching ads if it reduces their subscription costs, reflecting a waning intolerance towards advertisements.
7 MAY 2024
Trends
USA: Amazon Prime Video ad-tier is growing
Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.
30 JAN 2024
Data
How does Generation Z consume content?
Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.
12 JAN 2024
Data
Does content discovery still have room for improvement?
Hub Entertainment’s annual “Conquering Content” study found viewers remain positive about the amount of video content they can choose from, even if finding it can sometimes be a challenge.
5 JAN 2024
Data
Preference for ad-supported streaming continues to rise
The latest 2023 results of Hub’s semi-annual “TV Advertising: Fact vs. Fiction” survey clearly show the trend of consumers opting for ads is not abating.