Latest news of mark-loughney
7 MAY 2024
Trends
USA: Amazon Prime Video ad-tier is growing
Data from Hub Entertainment Research revealed that the launch of Amazon Prime Video’s ad-supported tier has shaken up the streaming advertising ecosystem.
30 JAN 2024
Data
How does Generation Z consume content?
Gen Z devotes as much time to gaming, social media, and non-premium video as they do to traditional TV and films, according to Hub Entertainment Research’s latest report.
12 JAN 2024
Data
Does content discovery still have room for improvement?
Hub Entertainment’s annual “Conquering Content” study found viewers remain positive about the amount of video content they can choose from, even if finding it can sometimes be a challenge.
5 JAN 2024
Data
Preference for ad-supported streaming continues to rise
The latest 2023 results of Hub’s semi-annual “TV Advertising: Fact vs. Fiction” survey clearly show the trend of consumers opting for ads is not abating.
30 NOV 2023
Data
How important is it to be a consumer’s default source?
In its latest “Decoding the Default” study, Hub Entertainment Research revealed how rapidly smart TV apps have reached parity with the set top box as a starting point when viewers choose to watch video.