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90% OF CONSUMERS THINK BRANDS SHOULD CONTINUE ADVERTISING DURING PANDEMIC 4 MAY 2020

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90% OF CONSUMERS THINK BRANDS SHOULD CONTINUE ADVERTISING DURING PANDEMIC

More than 40% of consumers say that brands should incorporate positive feelings regarding the outbreak into their ad messaging. 80% on consumers admitted to watching news 49% more often, comedies 48% more, and dramas 41% more since the pandemic began.