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Direct-to-consumer revenue rose 9% to $2.04 billion, while total company revenue reached $7.19 billion, beating forecasts despite a year-over-year decline. The TV Media segment fell 13% as ad revenue dropped 21%, underscoring pressure on traditional channels.

According to the study, 50% of Gen Zers speaks another language, and 47% identify as multicultural, and 72% use social media, 66% stream music (66%), and 52% watch TV content every day / almost every day.  

La ejecutiva, ex CMO de Hershey’s Latam, asume como directora senior de advertising, media & brand management de la operadora brasileña de telecomunicaciones.

Un total de 1.870 marcas apostaron por comunicar en televisión en enero de 2021. Esto representó un descenso del 4,3% con respecto a enero de 2020.