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Uniting PwC Consulting LLC’s advisory expertise with Parrot Analytics’ advanced entertainment analytics, streaming economics, and IP valuation capabilities, this collaboration marks the beginning of a new era in decision-making for the global expansion of content.

Daily social video viewership across the Nordics surpassed seven million people in spring 2025—up nearly 30% year-on-year—cutting into local players' online viewing share to under 30%, according to Mediavision.

Direct-to-consumer revenue rose 9% to $2.04 billion, while total company revenue reached $7.19 billion, beating forecasts despite a year-over-year decline. The TV Media segment fell 13% as ad revenue dropped 21%, underscoring pressure on traditional channels.

According to the study, 50% of Gen Zers speaks another language, and 47% identify as multicultural, and 72% use social media, 66% stream music (66%), and 52% watch TV content every day / almost every day.  

La ejecutiva, ex CMO de Hershey’s Latam, asume como directora senior de advertising, media & brand management de la operadora brasileña de telecomunicaciones.