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Señal News > media-consumption

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Ramadan 2025 drives record media engagement and $1.1B in ad spend across MENA, APAC, and Africa 30 APR 2025

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Ramadan 2025 drives record media engagement and $1.1B in ad spend across MENA, APAC, and Africa

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.