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The Southeast Asia region added only 7.000 new net SVOD subscriptions in the first half of 2023, a marked slowdown from more than 7.0 million net new additions in the second half of 2022, according to Media Partners Asia’s latest report.

Netflix’s Asia-Pacific content spend could hit US$1.9 billion in 2023, and revenues in the region are expected to grow 12% year-on-year to US$4 billion, Media Partners Asia (MPA) said in its latest report.

India will remain the largest market in size ex-China, with growth powered by DTH satellite platforms; Korea is the second largest contributor, driven by telco IPTV. Revenue growth in 2022 will be driven by India, Korea, and the Philippines.

According to recent data from Analysis released by Media Partners Asia, the region's sector grew revenues by 25% Y/Y to US$12.0 billion in 2022. SVOD revenue is projected to reach US$19.1 billion by 2027.

Southeast Asia added 2.8 million net new SVOD subscriptions in the first quarter of 2022 to reach an aggregate customer base of 39.5 million total subs, according to new analysis published by Media Partners Asia (MPA).