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Streaming TV ad spend in the U.S. jumped 17% in 2024 to $12.9 billion, fueled by nearly 14,000 advertisers—29% more than the previous year. Two out of every three were new to streaming, contributing close to $1 billion in fresh investment.

Since MediaRadar began tracking Discovery+ advertising on August 1, 2021, the streaming platform has had more than 540 advertisers, growing at an average monthly rate of 15%.