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Ramadan 2025 drives record media engagement and $1.1B in ad spend across MENA, APAC, and Africa 30 APR 2025

Markets

Ramadan 2025 drives record media engagement and $1.1B in ad spend across MENA, APAC, and Africa

Viewers spent an average of 4 hours and 35 minutes daily, generating 72.7 billion TRPs across platforms. Digital platforms captured 44% of total viewership, signaling a major shift in Ramadan content consumption habits.
MENA region: streaming video revenues to surpass $1.2 billion in 2024 31 MAY 2024

Forecasts

MENA region: streaming video revenues to surpass $1.2 billion in 2024

The Over-The-Top video streaming market in the Middle East and North Africa (MENA) region experienced robust growth in 2023, with Omdia data reporting a 13% increase across the region and revenues exceeding $1 billion.
Ramadan 2024: New trends in the Middle East entertainment industry 10 MAY 2024

Distribution

Ramadan 2024: New trends in the Middle East entertainment industry

During Ramadan 2024, the media and entertainment landscape across the Middle East and other regions with Muslim communities witnessed a significant transformation.
El fenómeno brasileño de la "Galinha Pintadinha" llega a la región MENA 8 FEB 2024

Distribución

El fenómeno brasileño de la "Galinha Pintadinha" llega a la región MENA

El canal pago MBC de Emiratos Arabes estrena dos temporadas de "Galinha Pintadinha Mini" que tiene 26 episodios cada uno, que también están disponibles en el servicio de streaming Shahid, la plataforma árabe líder del grupo MBC con doblejes en inglés y árabe.
Middle East streamers OSN+ and Anghami combine their businesses 24 NOV 2023

Deals

Middle East streamers OSN+ and Anghami combine their businesses

OSN+, one of the leading streaming platforms for premium content in Middle East and North Africa, and Anghami, a leading music and entertainment streaming platform in the MENA region, announced a deal that will combine their businesses.