Latest news of michael-greeson
12 OCT 2023
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USA: 40% of free TV streaming adult consumers increased use in the last year
Forty percent of US adults that watch free TV streaming (FTS) services such as YouTube, Pluto TV, and Freevee reported an increase in time spent viewing the services compared with last year, according to Aluma Insights.
25 AUG 2023
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What is “app hopping” and why is it getting more common among streaming users?
One-sixth of adults that subscribe to SVOD services regularly “hop” between these apps, signing up for a service for a limited time then cancelling once a specific end is met, according to new research from Aluma Insights.
21 JUL 2023
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One-third of SVOD buyers in the United States are set to reduce subscription spending
New research from Aluma Insights finds 35% of subscription video-on-demand customers are spending too much on streaming services and are looking to cut back.
7 APR 2023
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United States: Smart TVs account for half of all OTT TV viewing
Adult SVOD viewers in the United States spend half their streaming TV time watching apps on smart TVs, up from 31% in 2015, according to Aluma Insights’ latest report.
14 MAR 2023
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USA: Which streaming services are essential for local audiences?
Two-thirds of Netflix buyers in the United States view the service as indispensable to meeting household video needs, while Hulu and Disney+ are considered essential, according to new research from Aluma Insights.