Latest news of microdramas

Backed by Netflix, CBS, and Turkish drama veterans, the new studio targets the short-form vertical video market for premium storytelling.

Viewers aged 18–34 are 21% more likely than the average viewer to have watched mini-dramas in the past month. Commissioners are using social platforms as both distribution channels and discovery funnels for premium apps such as DramaBox and ReelShorts.

Omdia data presented at Mipcom 2025 reveals that microdramas will nearly double the global revenues of FAST channels next year, driven by high user engagement and monetization models yielding up to $80 per user per month.

Executives from COL Group, Kedoo Entertainment, VIP 2000 TV, SDO Entertainment, TelevisaUnivision, and Udea Media explain why they entered the industry's latest trend while discussing the rapid expansion of microdramas and the promising future of short-form content.

The fast-growing platform is rewriting viewing habits worldwide, climbing app charts across major markets and backing its momentum with new studios, global partnerships, and a pipeline of 280 titles.