Latest news of microdramas

Omdia data presented at Mipcom 2025 reveals that microdramas will nearly double the global revenues of FAST channels next year, driven by high user engagement and monetization models yielding up to $80 per user per month.

Executives from COL Group, Kedoo Entertainment, VIP 2000 TV, SDO Entertainment, TelevisaUnivision, and Udea Media explain why they entered the industry's latest trend while discussing the rapid expansion of microdramas and the promising future of short-form content.

The fast-growing platform is rewriting viewing habits worldwide, climbing app charts across major markets and backing its momentum with new studios, global partnerships, and a pipeline of 280 titles.

With vertical episodes as short as one minute, global services like TelevisaUnivision’s ViX MicrO and Asia’s iQIYI are seeing surging engagement, while platforms like Reel Short boast over 450 titles in Mexico alone and dedicated microdrama apps surpass one million downloads.

Con episodios verticales de hasta un minuto, servicios globales como ViX MicrO de TelevisaUnivision e iQIYI en Asia están registrando un aumento notable en el consumo, mientras que plataformas como Reel Short ya superan los 450 títulos solo en México y las apps dedicadas a microdramas han superado el millón de descargas.