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Señal News > microsoft-advertising

Latest news of microsoft-advertising

Globo celebra el primer año de Gama, su plataforma de medios programáticos 19 FEB 2024

Publicidad

Globo celebra el primer año de Gama, su plataforma de medios programáticos

Desarrollada en asociación con Microsoft Advertising, ya cuenta con más de 40 socios, principalmente agencias y trading desks, que están acreditados y capacitados para operar el market place.
The global addressable TV sector is now a US$56 billion industry 27 JUN 2023

TV

The global addressable TV sector is now a US$56 billion industry

An average of a sixth of advertisers’ video advertising budgets are currently being spent with addressable TV service providers, according to a new report on the addressable TV market published by Ampere Analysis.