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Señal News > mindshare

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España: TV representa el 54.7% del retorno de publicidad, pero solo tiene el 43.6% de la inversión 6 MAY 2024

Publicidad

España: TV representa el 54.7% del retorno de publicidad, pero solo tiene el 43.6% de la inversión

Según el estudio Profit Ability 2, la publicidad es un motor rentable para el crecimiento empresarial, y se busca optimizar el presupuesto , sugiriendo que un enfoque estratégico puede aumentar la eficiencia del gasto en televisión hasta en un 19%.
TV VIEWING IN THE U.S. HAS INCREASED FOR THE FIRST TIME SINCE 2012 29 APR 2020

TV

TV VIEWING IN THE U.S. HAS INCREASED FOR THE FIRST TIME SINCE 2012

Despite there being a 12.6% increase in viewership from 2019, it is expected to decrease by 4.9% and 7.2% in 2022. Over half of American consumers are limiting their time with media to avoid reading, watching, or hearing news about the pandemic.