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“Friday Night Baseball” will be a weekly doubleheader with live pre & and postgame shows that will be available to fans in eight countries exclusively on Apple TV+ as soon as the regular season begins.

Through landmark events such as the MLB regular season, NBA playoffs, cricket, and Euro 2020 football, the company's digital service saw a 24% year-on-year increase in users and 132% year-over-year in minutes, garnering an average of 98.5 million users per month.

Over the past year, three of the four major US professional sports leagues have agreed new lucrative domestic TV and digital media rights deals, all with new streaming clauses, Ampere Analysis noted in its latest report.