Latest news of mobile

The African streaming landscape remains largely dominated by subscription-based models, with 97% of services offering paid plans and only 4% incorporating ad-supported subscriptions. This contrasts with global markets, where hybrid models are gaining traction.

Due to the pandemic, mobile adoption boomed in 2020, advancing 2-3 years in 12 months. Therefore, mobile time spent surpassed live TV, according to App Annie’s latest “State of Mobile” report.