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Señal News > mobile

Latest news of mobile

Unlocking Africa’s streaming potential through localization, partnerships, and payment innovation 5 MAY 2025

Markets

Unlocking Africa’s streaming potential through localization, partnerships, and payment innovation

The African streaming landscape remains largely dominated by subscription-based models, with 97% of services offering paid plans and only 4% incorporating ad-supported subscriptions. This contrasts with global markets, where hybrid models are gaining traction.
AMERICANS SPENT 8% MORE TIME ON MOBILE THAN WATCHING LIVE TV 7 JUL 2021

Data

AMERICANS SPENT 8% MORE TIME ON MOBILE THAN WATCHING LIVE TV

Due to the pandemic, mobile adoption boomed in 2020, advancing 2-3 years in 12 months. Therefore, mobile time spent surpassed live TV, according to App Annie’s latest “State of Mobile” report.
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