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Global video consumption shifts toward digital, mobile, and local content 5 MAY 2025

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Global video consumption shifts toward digital, mobile, and local content

In mature streaming markets like the U.S., U.K., and Australia, digital video now accounts for over 30% of total video viewing, whereas in Japan and Italy, traditional TV still commands over 70% of audience time. On average, viewers globally spend 80% of their time with non-premium content such as news, talk shows, local entertainment, reality TV, and unscripted formats.