Latest news of moffettnathanson
20 DEC 2023
Data
Streaming financial success: quality or quantity of content?
Premium streaming financial success requires a lot of different kind of TV/movie content – not just a top-ten list or the most-viewed shows, according to MoffettNathanson’s latest report.
18 APR 2022
Data
Streaming penetration in the United States rises to 80%
The penetration of streaming in US households has expanded to 80% in the first quarter of 2022 from 79% in the fourth quarter of last year, according to a new report from MoffettNathanson.
6 APR 2021
Data
US ADVERTISING MARKET IS EXPECTED TO GROW WITH 2021 ECONOMIC REBOUND
The industry is projected to garner $240 billion, and 10$ billion in revenue, while ad spending is expected to reach 7.25%, a possible 15% year-over-year increases in Q2 this year in comparison to last year's spending.
26 JAN 2021
Data
US STREAMING SPIKES BY 24% SINCE THE PANDEMIC WAS DECLARED
Consumer in the region spend on streaming services rose to USD 47 per month at the end of December as the increasing number of newly established streaming services chip away at linear usage. Americans now subscribe to four streaming services on average, up from three at the beginning of the virus outbreak in 2020, with 24% more seeking on-demand.
3 SEP 2020
Data
AD-SUPPORTED AVOD PLATFORMS GROW AMID PANDEMIC
Roku, Hulu, Peacock, Pluto TV, and Tubi collectively gathered a 31% increase to USD 849 million last quarter. US CTV ad spending is projected to grow by 25.2% in 2020 as a result of increased media usage.