Latest news of mtm

82% of anglophone Canadians subscribe to at least one SVOD service 5 SEP 2022

Data

82% of anglophone Canadians subscribe to at least one SVOD service

Currently 82% of anglophone Canadians subscribe to at least one subscription video on-demand service, according to new data from Media Technology Monitor (MTM).
WHAT STRATEGIES WILL DRIVE THE NEXT PHASE OF THE OTT MARKET? 10 JUN 2020

Streaming

WHAT STRATEGIES WILL DRIVE THE NEXT PHASE OF THE OTT MARKET?

The streaming market has matured, and now providers and broadcasters created an add-on service on the side of the core business of broadcast. In ten years, advertising is expected to integrate; Targeted advertising and data mining capabilities will become key for the industry.