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New licensing deals in Romania, Spain, Bosnia, and Hungary mark the latest phase of "The Nightfall’s" European rollout, as ATV Distribution expands its global footprint with one of its most sought-after Turkish dramas.
ATV’s Müge Akar discusses content alignment strategy, the growing role of digital platforms in Latin America, and why flexibility in licensing and rights is crucial amid shifting buyer demands.
The series, which dominates Wednesday night ratings in Turkey, has officially been licensed for its first season in South Korea, marking a significant expansion into East Asia.