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ATV’s Müge Akar discusses content alignment strategy, the growing role of digital platforms in Latin America, and why flexibility in licensing and rights is crucial amid shifting buyer demands.
The series, which dominates Wednesday night ratings in Turkey, has officially been licensed for its first season in South Korea, marking a significant expansion into East Asia.
Referentes de Inter Medya, ATV, Madd Entertainment, Kanal D International, OGM Universe, Global Agency y Mistco explican el crecimiento del producto turco en la región y cómo la coproducción puede ser su siguiente paso de expansión.