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Señal News > newfronts-2022

Latest news of newfronts-2022

Advertising investments in CTV would reach US$21.2 billion in 2022 20 MAY 2022

Data

Advertising investments in CTV would reach US$21.2 billion in 2022

According to IAB US, marketing investments in Connected TV are considered "must have" for 76% of brands. The study projects a 39% growth in investments in CTV for this year.
Las inversiones publicitarias en CTV alcanzarían a U$D 21,2 mil millones en 2022 20 MAY 2022

Data

Las inversiones publicitarias en CTV alcanzarían a U$D 21,2 mil millones en 2022

Según IAB US, las inversiones de marketing en Connected TV se consideran "obligatorias" para el 76% de las marcas. El estudio proyecta un crecimiento de 39% en las inversiones en CTV para este año.