Latest news of nielsen-ad-intel
25 APR 2023
Data
Asia: Digital advertising spend jumped 64% in 2022
Investment in advertising in Thailand, Indonesia, Singapore, Malaysia, Philippines, South Korea and Taiwan jumped by almost US$55 billion in 2022 – an overall increase of 12%, according to new data from Nielsen.
9 MAR 2022
Ad Sales
UK TV advertising market reached £1 billion in 2021
The number represents a record level of investment in TV advertising, and an increase of 24% from 2020 (and 11% up on pre-pandemic 2019), The previous high of £5.28 billion was in 2016.