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LOCAL TV NEWS IS THE PREFERRED MEDIA CHOICE IN THE U.S. 8 APR 2020

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LOCAL TV NEWS IS THE PREFERRED MEDIA CHOICE IN THE U.S.

Local news experienced a 7% increase in viewership for people age 2 and older between early February and the week of 9 March, along with a 10% spike in viewing from people between the ages of 25-54. Viewership from younger individuals, aged 2-17 also increased by 20%.The increases may result in a opportunity for advertisers to showcase their brand value.