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USA: YouTube surpasses rivals as Top TV streaming distributor 21 AUG 2025

Trends

USA: YouTube surpasses rivals as Top TV streaming distributor

Nielsen’s “Media Distributor Gauge” confirms YouTube leads in TV streaming minutes, with 87% of viewers using the platform and half regularly watching on televisions, according to Hub’s “TV Advertising: Fact vs. Fiction.”
USA: Streaming nears 50% of TV viewing as Netflix, YouTube, and Roku hit record highs in July 20 AUG 2025

Markets

USA: Streaming nears 50% of TV viewing as Netflix, YouTube, and Roku hit record highs in July

According to Nielsen’s “The Gauge,” streaming captured 47.3% of total TV watch-time in July 2025, with Netflix climbing to a platform record of 8.8%, YouTube reaching 13.4%, and The Roku Channel surging 7.5% month-over-month to 2.8%.
USA: Netflix drives streaming growth in June with 8.2% share 15 JUL 2025

Markets

USA: Netflix drives streaming growth in June with 8.2% share

Total streaming usage in the U.S. rises to 38.3% of TV time, while broadcast falls to historic low of 19.2%, marking continued shift in viewing habits. Netflix viewing up 13.5% vs. May, represents 42% of monthly gain for streaming.
Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency 5 JUN 2025

Trends

Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency

As investment in programmatic CTV climbs toward $46.9 billion by 2028, Gracenote reveals only 14.3% of sports ad inventory includes league data and just 17.9% includes team information, highlighting critical issues in content visibility and targeting accuracy.