nordics - Latest news

Thanks to the local appetite for foreign content, along with these services’ appetite for subscribers, the audience there will keep expanding for the foreseeable future, eMarketer estimates.

Football is the sport that most Nordic viewers are interested in watching: close to 25% of Nordic 15-74-year-olds express an interest in viewing football via TV/online video, according to Mediavision.

75% of all Nordic households subscribe to at least one digital media service, which means that close to 9 million households in the region listen, read or watch content via a digital subscription platform, according to Mediavision.

14% of all people 15-74 years old in the Nordics have illegally streamed or downloaded films and TV episodes in the past month, according to research from Mediavision.

In the second half of this year, Netflix is going to open a Nordic office in Stockholm that will function as a hub for the region. To further support the region, the company will also have a small team of employees based in a satellite office in Copenhagen.