According to NPA Conseil and Médiamétrie’s data, the local offer in France has become “premium,” integrating mainly regionalized content, channels more suited to French audiences and published by leading rights holders
AVOD and FAST advertising revenues reached €255 million in the EU5 (France, Germany, Italy, Spain, and the United Kingdom) last year, NPA Conseil and Médiamétrie estimate.
In June 2021, 49.8% of French Internet users above 15 years old were subscribed to at least one SVOD service. The figure downs for the first time, after a peak at 52.8% in March 2021, according to NPA Conseil.