Latest news of npaw
12 AUG 2025
Markets
Global streaming sees quality gains but engagement slips in H1 2025
LATAM leads quality improvements with a 33% drop in buffering, while TVs and set-top boxes dominate viewing devices, capturing 69% of VoD and 87% of Linear TV playtime.
23 APR 2025
Trends
Global Streaming sees decline in engagement but gains in quality and user experience
Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.
15 FEB 2024
Data
Global content: daily user engagement grew by 12% in 2023
Research by NPAW revealed a significant year of engagement and quality improvements for the industry, while big-screen experiences remain favorites.
11 AUG 2023
Data
Daily user engagement per service made a comeback in the first half of 2023
For the first time since 2021, the initial half of 2023 saw an uptick in the global Daily Average Playtime per user and service, NPAW revealed in its latest “Video Streaming Industry” report.
30 MAR 2023
Data
76% of SVOD services plan to introduce ads in the next two years
According to a new global B2B industry survey by NPAW, 76% of subscription-based video on-demand companies plan to introduce ads by 2025.