Latest news of npaw
23 APR 2025
Trends
Global Streaming sees decline in engagement but gains in quality and user experience
Average daily playtime dropped 12% while buffering times improved by 18% and video start times by 12%. With user expectations rising, streaming platforms must prioritize performance to stay competitive.
15 FEB 2024
Data
Global content: daily user engagement grew by 12% in 2023
Research by NPAW revealed a significant year of engagement and quality improvements for the industry, while big-screen experiences remain favorites.
11 AUG 2023
Data
Daily user engagement per service made a comeback in the first half of 2023
For the first time since 2021, the initial half of 2023 saw an uptick in the global Daily Average Playtime per user and service, NPAW revealed in its latest “Video Streaming Industry” report.
30 MAR 2023
Data
76% of SVOD services plan to introduce ads in the next two years
According to a new global B2B industry survey by NPAW, 76% of subscription-based video on-demand companies plan to introduce ads by 2025.
1 MAR 2023
Data
Daily user engagement per VOD service kept dropping amid market saturation
The total number of VOD plays continued growing globally in 2022, yet the time that users spend daily on each service took another hit as the streaming market became increasingly saturated, according to NPAW’s latest report.