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UK viewers spent an average of 39 minutes daily on YouTube in 2024, with TV-set viewing nearly doubling among over-55s and one in five children now turning to YouTube first when the TV is switched on.

The government will organize a forum, which will be chaired by Media Minister, Stephanie Peacock MP, and bring together representatives from TV industry and audience groups.

Just 48% of young adults tuned in during an average week last year, compared with 76% just five years before (2018), according to Ofcom's annual Media Nations report. The document also says 34% of time spent watching YouTube at home is now on a TV set, up from 29% in 2022. This increases to 45% among children aged 4 to15 – up from 36% in 2022.

The average amount of time spent watching TV and video content across all devices in 2022 in the UK was 4 hours 28 minutes per person per day, which is about 12% lower than in 2021, according to Ofcom’s latest report.

Younger adults in the UK now watch almost seven times less scheduled TV than those aged 65 and over, Ofcom has found, as the generation gap in media habits reaches a record high.