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Señal News > ogilvy

Latest news of ogilvy

Globo innovates by blending fiction and reality in "Anything Goes" commercial campaigns 19 AUG 2025

Ad Sales

Globo innovates by blending fiction and reality in "Anything Goes" commercial campaigns

The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.
Globo innova al fusionar ficción y realidad en campañas comerciales de "Vale Todo" 19 AUG 2025

Publicidad

Globo innova al fusionar ficción y realidad en campañas comerciales de "Vale Todo"

La telenovela integra 16 marcas en 76 acciones de branded content, alcanzando a más de 125 millones de personas en Brasil y aumentando en 12% el consumo de telenovelas en Globoplay.