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NBCU’s Olympics coverage set audience record 13 AUG 2024

Production

NBCU’s Olympics coverage set audience record

The company reported a Total Audience Delivery (TAD) of 30.6 million viewers across the combined live Paris and U.S. primetime, up 82% from the Tokyo Olympics.
NBCUniversal's NBC broadcast network and Peacock to air the Olympic Games Paris 2024 12 MAY 2023

Distribution

NBCUniversal's NBC broadcast network and Peacock to air the Olympic Games Paris 2024

Based in Paris for the first time ever since 2018, the event is scheduled for July 26-Aug. 11, 2024.