Latest news of one-platform
17 JUL 2023
Publicidad
Atresmedia se adhiere al ecosistema One Platform de NBCUniversal
La oferta global ampliada de One Platform estará completamente operativa y lista para transacciones a partir de octubre de 2023.
12 MAY 2020
Streaming
NBCUNIVERSAL AND SKY TO LAUNCH A COMBINED GLOBAL BUSINESS OFFER
NBCUniversal will be trimming ad loads on news programming by two minutes and eyeing a reduction of 15-second ads. The partnership will help companies create a new advertising solution and give gives marketers access to the all of the premium content and advanced advertising capabilities that each brings to market.
27 APR 2020
TV
NBC TO HOST A VIRTUAL UPFRONT FOR ADVERTISERS IN MAY
The company's “state of the marketplace conversation", which will take place on May 11th, will cover how it's managing TV and digital-video inventory, along with developments on One Platform.
26 FEB 2020
Ad Sales
NBCUNIVERSAL LAUNCHES "ONE PLATFORM", WITH AD SALES OPTIMIZATION SOLUTIONS
NBCUniversal's One Platform gives marketers the power to reach all audiences everywhere they are across the full NBCUniversal ecosystem, and enables every impression to be data-informed.