With the local market getting saturated and leading platforms struggling to gain new subscribers, Chinese SVODs have turned their eyes abroad to seek new opportunities, Ampere Analysis said in its latest report.
China generated over US$10 billion subscription revenue from subscription video-on-demand services in 2022, Ampere Analysis noted in its latest report.
CCTV.com must maximize its advantage of being the primary online destination for premiering the nation’s most-viewed programmes, something that has not been happening to date, according to Ampere Analysis’ latest report.
Taiwanese operators are looking to promote both their own and international OTT services to appeal to the widest possible audience, according to Ampere Analysis’ latest report.
As Netflix seeks to monetize its market domination in the West, in APAC it continues to focus on driving subscription uptake at the expense of ARPU, in particular in developing markets, Ampere Analysis noted in its latest report.