Latest news of ota
6 FEB 2024
Data
US: audiences are shifting in how they consume content
The data comes from a survey conducted by Nielsen consulting firm, published in January. Even though 60% of users consume it through cable or direct broadcast satellite, access to TV content is usually complimentary.
23 JUN 2022
Data
Is over-the-air plus over-the-top the new perfect TV bundle?
According to a recent Nielsen television custom survey, 80% of audiences in over-the-air homes in the United States say they also subscribe to a streaming service.