Latest news of ott
19 MAR 2024
Data
Western Europe OTT revenues to climb by 55%
Western European OTT TV episode and movie revenues will reach $48 billion in 2029; up from $31 billion in 2023. The UK will contribute $10 billion in 2029, Germany $9 billion, Italy $5 billion and France $7 billion.
8 MAR 2024
Data
¿Qué tendencias definen el consumo de CTV y streaming de América Latina?
Comscore pronostica un crecimiento acelerado en la inversión en CTV en la región y sugiere a los anunciantes y creadores de contenido adaptar formatos publicitarios a la experiencia CTV y aprovechar la visualización compartida en OTT.
8 MAR 2024
Data
USA: OTT will account for more than half of video subscription revenues by 2025
The data comes from a study by the research firm Emarketer. Netflix continues to lead, but Disney's combination of companies is closing in on it. The OTT revenues will surpass traditional pay TV subscription revenues in 2025 for the first time.
21 FEB 2024
Data
USA: 61% of departing OTT subscribers believe they overspend on streaming
This comes from a study by the consulting firm Park Associates. It shows that churn remains a persistent issue for video streaming services, primarily driven by cost and difficulty finding content.
13 FEB 2024
Data
Africa: SVOD will add nine million subscriptions in the next six years
The latest research by Digital TV Research shows that the region will increase exponentially its subscriptions, although penetration will still be low.