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76% OF U.S BROADBAND HOUSEHOLDS ARE SUBSCRIBED TO OTT SERVICES 30 APR 2020

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76% OF U.S BROADBAND HOUSEHOLDS ARE SUBSCRIBED TO OTT SERVICES

Parking Associates has been tracking changes in streaming video viewership during the COVID-19 outbreak using the OTT Video Market Tracker and quarterly consumer surveys, which have revealed a 12% increase in the adoption of online pay-TV services and a shift in preferred genres and shows among consumers.