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Streaming subscriptions hit record high in the Nordics, driven by ad-supported growth 20 MAY 2025

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Streaming subscriptions hit record high in the Nordics, driven by ad-supported growth

Over 3.7 million new streaming subscriptions were added in the Nordics over the past year, pushing the total past 23 million. Sweden alone accounted for more than 2 million of those, with ad-supported models driving over half of the regional growth.