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Señal News > parents

Latest news of parents

USA: Bundles over loyalty, families drive spend but not stickiness 26 JUN 2025

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USA: Bundles over loyalty, families drive spend but not stickiness

Millennial and Gen Z parents now subscribe to more SVODs and spend over $100 monthly on TV services, but their willingness to cancel undercuts traditional assumptions about kid-driven bundle loyalty.
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