Latest news of parks-associate
27 MAY 2024
Trends
Subscription services turn to bundling and partnerships to drive acquisition and retention
According to data from Parks Associates, streaming bundles provide a 22-point boost to NPS for internet service providers.
22 APR 2022
Data
More than half of oTT subscribers prefer Integrated OTT services
According to a recent study conducted by Parks Associates, 59% of viewers prefer unified bundles that combine their OTT services with other household subscriptions, while 48% feel their home internet service provider adds more value when online video services subscriptions are offered.