Research from Parks Associates showed that consumers who do not bundle their home services experienced a rise in monthly expenses from Q3 2023 to Q3 2024.
Parks Associates estimates that 88% of all households have a streaming service, and 42% now use ad-based services, creating incredible competition for subscription streaming services.
Parks Associates latest research revealed Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased.