Latest news of parks-associates

USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43% 31 MAY 2024

Markets

USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43%

Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.
USA: 89% of households have a streaming video service subscription 16 MAY 2024

Trends

USA: 89% of households have a streaming video service subscription

A study by Parks Associates on subscription and membership services also revealed that 20% of internet households subscribe to a gaming service, while 32% subscribe to a streaming audio service.
USA: households consume 43.5 hours of video per week across all viewing devices 17 APR 2024

Trends

USA: households consume 43.5 hours of video per week across all viewing devices

Consumer research study reports that 50% of video-viewing households now use FAST services weekly. It´s an increase of more than six hours from 37.2 hours in 2020.
Sports fans are having problems to find their favorite events 7 MAR 2024

Data

Sports fans are having problems to find their favorite events

A study by Parks Associates revealed over one third of the consumers report being unable to watch a live sports event because it aired on a service to which they do not subscribe.
USA: 61% of departing OTT subscribers believe they overspend on streaming 21 FEB 2024

Data

USA: 61% of departing OTT subscribers believe they overspend on streaming

This comes from a study by the consulting firm Park Associates. It shows that churn remains a persistent issue for video streaming services, primarily driven by cost and difficulty finding content.