parks-associates - Latest news

Annual sports OTT subscription revenue in the United States was US$13.1 billion in 2022 and will almost double to approximately US$22.6 billion in 2027, a 73% increase over the next five years, according to Parks Associates.

Nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period, according to a new Parks Associates whitepaper.

Cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service, according to Parks Associates.

Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker.

Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.