parks-associates - Latest news

Research 16 NOV 2022

How often AVOD users click on ads or purchase items in those ads?

16 NOV 2022
Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.

Research 22 SEP 2022

How many US consumers believe pirating content is acceptable?

22 SEP 2022
Almost one-fourth of US internet households agree that pirating content is acceptable, up from 14% in 2019, according to Parks Associates’ latest consumer data on video habits.

Research 21 JUL 2022

Are consumers willing to try a streaming co-viewing feature?

21 JUL 2022
About 25% of internet households say they would be very likely to try a co-viewing feature if offered by their favorite streaming service, Parks Associates revealed.

Research 15 JUL 2022

How many people trialed and subscribed to at least one OTT service in 2022?

15 JUL 2022
About 40 million internet households in the United States trialed and subscribed to at least one OTT service in the first half of 2022, Parks Associates revealed in its latest report.

Research 13 JUL 2022

OTT service-stacking is at an all-time high in the United States

13 JUL 2022
50% US internet households reported subscribing to four or more OTT services in the first quarter of 2022, with nearly one-fourth having nine or more services, Parks Associates revealed.