parks-associates - Latest news

Research 21 JUL 2022

Are consumers willing to try a streaming co-viewing feature?

21 JUL 2022
About 25% of internet households say they would be very likely to try a co-viewing feature if offered by their favorite streaming service, Parks Associates revealed.

Research 15 JUL 2022

How many people trialed and subscribed to at least one OTT service in 2022?

15 JUL 2022
About 40 million internet households in the United States trialed and subscribed to at least one OTT service in the first half of 2022, Parks Associates revealed in its latest report.

Research 13 JUL 2022

OTT service-stacking is at an all-time high in the United States

13 JUL 2022
50% US internet households reported subscribing to four or more OTT services in the first quarter of 2022, with nearly one-fourth having nine or more services, Parks Associates revealed.

Research 10 MAY 2022

How many consumers livestream online content in the United States?

10 MAY 2022
Parks Associates’ new video research finds 43% of US internet households have livestreamed online content in the past three months, with sporting events by far the most popular type of content.

Research 20 APR 2022

Sony’s share of smart TV market grew in 2021, reducing the gap with Samsung, LG, and Vizio

20 APR 2022
According to Parks Associates, Sony showed clear growth among smart TVs purchased or received in the previous six months, compared to 2020, which pushed this brand past Vizio and into the top three.