parks-associates - Latest news

Research 13 JAN 2023

US sports OTT subscription revenue will increase 73% over the next five years

13 JAN 2023
Annual sports OTT subscription revenue in the United States was US$13.1 billion in 2022 and will almost double to approximately US$22.6 billion in 2027, a 73% increase over the next five years, according to Parks Associates.

Research 13 DEC 2022

How many OTT subscribers hop between services in the United States?

13 DEC 2022
Nearly half of OTT subscribers hop between services, outside of Netflix, multiple times over a 12-month period, according to a new Parks Associates whitepaper.

Research 6 DEC 2022

What is the main factor driving adoption of ad-supported video services?

6 DEC 2022
Cost is the main factor driving adoption of ad-supported video services, with nearly 50% of users citing the free price as their top reason for using the service, according to Parks Associates.

Research 5 DEC 2022

Prime Video Takes Top Spot in Parks Associates’ Top 10 of SVOD Services in US

5 DEC 2022
Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker.

Research 16 NOV 2022

How often AVOD users click on ads or purchase items in those ads?

16 NOV 2022
Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.