Latest news of parks-associates

Consumer research study reports that 50% of video-viewing households now use FAST services weekly. It´s an increase of more than six hours from 37.2 hours in 2020.

A study by Parks Associates revealed over one third of the consumers report being unable to watch a live sports event because it aired on a service to which they do not subscribe.

This comes from a study by the consulting firm Park Associates. It shows that churn remains a persistent issue for video streaming services, primarily driven by cost and difficulty finding content.

Data revealed in the latest update of Parks Associates’ Streaming Video Tracker indicates that legacy pay-TV companies continue to lose subscribers to streaming video services, while the average annualized industry churn rate for streaming services to be 50%.

Internet household spending on streaming subscription services has declined 25% to US$73 per month versus US$90 in 2021, according to new research from Parks Associates.