Latest news of parks-associates

USA: 42% of internet households used an AVOD service in the past 30 days 4 OCT 2024

Trends

USA: 42% of internet households used an AVOD service in the past 30 days

A new research by Parks Associates highlighted the segment’s exponential growth compared to the last two years.
USA: 42% of internet households use an AVOD or FAST service 19 AUG 2024

Trends

USA: 42% of internet households use an AVOD or FAST service

A new research by Parks Associates also revealed that average spending has dropped from $80 a month six months ago to $63 a month.
USA: 65% of internet households watch videos on mobile phones 16 AUG 2024

Trends

USA: 65% of internet households watch videos on mobile phones

A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.
Roku’s revenue grew 14% in Q2 2024 2 AUG 2024

Production

Roku’s revenue grew 14% in Q2 2024

The streamer announced a 2% drop in operating expenses and a 39% increase in devices revenue, which led to a total revenue of $968.2 million.
USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43% 31 MAY 2024

Markets

USA and Canada: Prime Video has the lowest churn rate at 8%, while Discovery+ is nearly at 43%

Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.