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A new research by Parks Associates highlighted the segment’s exponential growth compared to the last two years.

A new research by Parks Associates also revealed that average spending has dropped from $80 a month six months ago to $63 a month.

A research by Parks Associates and JW Player revealed that 67% of consumers watch social video, 50% watch free ad-supported video, one-third watch pay TV, and 14% use an antenna to watch over-the-air broadcast.

The streamer announced a 2% drop in operating expenses and a 39% increase in devices revenue, which led to a total revenue of $968.2 million.

Research by Parks Associates reported that Prime Video has held the lowest churn rate for the last two years, although Netflix continues to reduce churn by adding more tiers of service and syndicated content.