Latest news of parks-associates
13 MAR 2025
Trends
USA: 19% of internet households subscribe to ESPN+, and 10% subscribe to NFL+
The figures are based on a study by Parks Associates, which explores sports fans' viewing preferences, including their watching habits, spending patterns, and interest in interactive services.
26 NOV 2024
Markets
USA: Unbundled home services are rising its costs
Research from Parks Associates showed that consumers who do not bundle their home services experienced a rise in monthly expenses from Q3 2023 to Q3 2024.
15 NOV 2024
Markets
USA: 68% households have a smart TV and 46% have a streaming media player
Parks Associates’ latest research revealed that the amount of smart TVs and streaming media players has increased from 2020.
12 NOV 2024
Markets
USA: Prime Video, Netflix, and Disney+ lead the Top10 of SVOD services
Parks Associates estimates that 88% of all households have a streaming service, and 42% now use ad-based services, creating incredible competition for subscription streaming services.
8 NOV 2024
Markets
USA: 65% of Internet households use either Roku, Samsung, or Amazon as their primary CTV platform
Parks Associates latest research revealed Roku and Amazon are the most popular brands of streaming media players purchased, while Samsung is the most popular brand of smart TV purchased.