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A study by Parrot Analytics showed that both networks have a strong audience demand, reinforcing their crucial role in Comcast's entertainment strategy.

A recent research by Parrot Analytics analyzed the streamers’ performance and upcoming challenges.

Parrot Analytics' Streaming Report Card revealed that, in the second quarter of 2024, Netflix continued to assert its dominance with subscriber growth and revenue, while other platforms like Disney+, Hulu, and Max face varying levels of success in retaining their demand share.

The recently launched bundle has more than double the audience demand versus Netflix’s current industry-leading catalog. The key remains in how to best leverage this demand for franchise IP.

It will be led by Parrot Analytics executives Alejandro Rojas and Julia Alexander. The development has various applications, from analyzing regional trends to informing direct-to-consumer strategies, to ongoing analyses of competitive dynamics, content evolution, and audience behavior shifts.