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Netflix doubles U.S. Upfront commitments as advertisers lock in premium content and live sports 15 AUG 2025

Streaming

Netflix doubles U.S. Upfront commitments as advertisers lock in premium content and live sports

With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.